part of what we're trying to do is debunk myths about the united states. part of what we're trying to do is increase tourism to the united states. a lot of this is not all about politics. there are now over 5 billion mobile handsets on planet earth. the average mobile penetration in developed countries is now about 116%. in developing countries, it is about 70% or 80%. most of those people are using those handsets to access social media platforms where the state department publishes. we are reaching, frankly, large numbers of individuals the world around. there are about 2.4 billion traditional internet users, and the number will be 3 billion in the near future. we are communicating with a great many of those, but what is also interesting to us is thinking about this from a development perspective, and thinking about how if for example sub-saharan africa or south central asia are becoming newly-connected, how can our development programs become more effective? how can we increase the health and well-being of people in these countries? again, going above an